We want to make great beer.

Beer such that whether our customer enjoys it onsite at our brewery in beautiful Monmouth County NJ or out at their favorite bar or restaurant in New York City; in their backyard by the firepit or on their boat out on the river; on their sofa in their den or at the table in the dining room; we are always delivering extraordinary quality, boldness, and innovation, every single time. The kind of craft beer that will inspire, satisfy, and make them want to have another one.

We will do this by becoming leaders.

Ross leads by using the best ingredients, always. We never cut corners, not for cost, not for convenience, not for ANYTHING. If we believe that a certain ingredient is the best possible option for our beer, then you can be sure that is the ingredient we are using, period.

Ross leads by example. Our beers are never ordinary, always bold. Beers that both redefine classic styles & create entirely new styles by their very existence.

Ross leads by innovating. Nothing is immovable in the process; the process will always evolve. If there’s a better way to do something, we will figure it out.

The entire Ross family will connect with our customers; we’ll understand what they love, and also help them understand what WE love. By doing this, we can capture the hearts, minds, and tastes of beer drinkers across Monmouth County, across New Jersey and New York, across the USA, across the world, across the universe.

We respect what has come before, and what is all around us now. Whether that is the culture of the the independent craft brewer; the history of beer and brewing; the rivers, oceans, and parks all around us that inspire us; the amazing and strong communities of Monmouth County; or the wondrous metropolis that is New York City. We strive to add to the conversation, to enhance the community, the protect the environment, and to support those organizations whose passions match ours and whose missions align with ours. So whether it's combating hunger, cleaning our water supply, or keeping the children of our community healthy, we will always do our part. From maintaining the sustainability of our own brewery to pitching in when needed, to partnering with and championing vital causes through our charitable beer initiatives.

We will never, ever be ordinary. We choose to be bold.